Four things, done properly.
Google Ads for local intent
Search campaigns built around what nearby customers actually type — "near me", suburb names, after hours, emergency. Tight radius, tight budget, scheduled to the hours you can answer the phone. No paying for clicks from people who were never going to come to you.
Google Business Profile & Maps
Categories, photos, hours, posts and review growth. Most local customers never scroll past the map results, so yours has to earn its place there.
Photography-first content
Real photos of your work, your premises, your team — shot and cropped for the places customers actually look. Stock imagery is obvious, and it costs you trust.
Reporting you can read
Calls, direction requests and enquiries per day — not impressions. One page a month, weekly during a launch, in plain language. If a number went backwards, the report says so.
A Perth takeaway went from around 35 to around 51 orders a day in the first ten days of a Google Ads launch — measured at the till, not from ad-platform vanity metrics.
One client, real point-of-sale numbers. We would rather show one true figure than a wall of logos.
A launch, then a rhythm.
Audit
Where you show up today — your listing, your reviews, what people search, what your competitors rank for. You get the findings whether or not we go further.
Setup
A fixed-fee launch: campaigns built, listing fixed, tracking wired to calls and directions so we can tell what is working from day one.
Run
Month to month, no lock-in. We tune weekly while ads are spending. Your ad budget goes straight to Google and is never marked up through us.
Report
Plain numbers, monthly: what was spent, what it brought in, what we are changing next.